Step 1: Secure your place in PROFIT → ✅
Step 2: Apply for Masterplan PRO → ⚠️
- 75%
🎉 You’re in
Welcome, your place on PROFIT is secured.
✉️ Check your email – you should receive confirmation details shortly.
*Only 10 places available per Masterplan PRO cohort
Build like a PRO
Why stop at 6 weeks? PROFIT will help you close your current profit gap and identify where your practice needs tightening … but this is just the beginning. The real earning potential of your practice is yet to be unleashed. The real challenge in achieving significant success is not simply understanding the problem – it is taking action, persisting through tough times and celebrating the good times.
Something that cannot be achieved alone.
Most architects do not struggle because they lack insight. They struggle because change does not stick once the workshop ends.
This is what Masterplan PRO is for.
This is a 12-month community membership designed for principal architects who want:
- Priority access to all 4 Masterplan workshop series (PROFIT, STRATEGY, CREATIVE & LAUNCH)
- A community of like-minded leading architects to share your leadership journey with
- Ongoing support, mentorship and accountability
- A stronger commercial rhythm across the year
- Immediate access to MOMENTUM
Inside Masterplan PRO
Your PRO membership includes:
✅ Priority access to every workshop series
To ensure a high level of quality, we limit our workshop spaces to 10. As a PRO member, not only do you get a pass to every one of our workshops, you also get first refusal before tickets sell out.
✅ Immediate access to MOMENTUM
So you can keep moving, stay connected, and continue building after PROFIT rather than trying to do it all alone.
✅ A 12-month proven framework
For architects who want more than a short burst of insight and are serious about changing how the practice runs.
*Limited to 10 places per cohort.
Who is it for?
Architecture leaders that want the FULL Architects’ Masterplan experience
👇 You’re currently signed up to this 👇
PROFIT
(One, focused 6-week sprint now)
- You own or lead an architecture practice
- You’re ready to take action, not just learn
- You want a practical approach to change
- You want to close your Profit Gap, now
- You want stronger margins this year
- You can invest 2 to 4 hours weekly
- You want to stop undercharging
- You want more pricing control
- You want clarity on lost profit
- You want focused sprints
- You are happy to go it alone after the workshop
- You do not need STRATEGY, CREATIVE or LAUNCH
- You do not want year-round support or mentorship
- You do not want a proven framework for building an Unforgettable Brand in 12 months
£1,500
You can upgrade to PRO before the workshop ends (subject to availability)
(12-month’s access to all workshops + ongoing support)
- You own or lead an architecture practice
- You’re ready to take action, not just learn
- You want a practical approach to change
- You want to close your Profit Gap, now
- You want stronger margins this year
- You can invest 2 to 4 hours weekly
- You want to stop undercharging
- You want more pricing control
- You want clarity on lost profit
- You want focused sprints
⚡️ You want ongoing community & accountability
⚡️ You want STRATEGY, CREATIVE & LAUNCH
⚡️ You want year-round support and mentorship
⚡️ You want a proven framework for building an Unforgettable Brand in 12 months
FROM ONLY
£437.50
PER MONTH
Masterplan PRO is application based.
If you only want to attend PROFIT and see how it goes, that is completely fine.
For architects that already know they want to build a sustained, Unforgettable Brand over the next 12 months, apply for Masterplan PRO now to get access to the full Architects’ Masterplan framework, community and support.
Why upgrade now?
This is the cleanest decision point. Right now! Not later.
You have just committed to improving profit in your architecture business.
For some architects, PROFIT might be enough for now. For others, it is obvious that this workshop is only the starting point, and what they really need is a longer period of support, stronger continuity, and priority access to the full Masterplan ecosystem.
If that is you, it makes sense to consider PRO now rather than later.
INCLUDED WITH MASTERPLAN PRO
VIP PASS
PRO members get the full VIP treatment, including priority access to future workshops; early entry to masterclass sessions; additional resources and bonus sessions with guest speakers. PRO members are also given a ‘PRO’ status in our community forum.
In addition to all that, your VIP pass gives you first invitation to raise awareness for your architecture brand with social media shoutouts and by joining Daniel in digital productions such as podcasts, youtube videos etc.
INCLUDED WITH MASTERPLAN PRO
Lifetime replay access
Can’t absorb everything in 90 minutes? You’ll receive lifetime replay access to every workshop session (in your cohort) and every MOMENTUM live session ever, so you can revisit the strategies as often as you like. Whether you’re preparing a proposal, recalculating fees, or refreshing your team’s approach, the replay ensures the insights are always at hand. You’ll own the complete recording to reference again and again.
INCLUDED WITH MASTERPLAN PRO
SELF-PACED RESOURCES
You’ll get access to every resource we have now and will have in the future to help you build an Unforgettable Brand for your architecture practice.
Including our self-paced Brand-DNA course.
Positioning your practice is just as critical as optimising PROFIT. This self-paced course helps you clarify what makes your firm stand out, communicate your authority, and attract clients who value design over discounting. Packed with practical exercises and proven frameworks, it’s a powerful complement to your membership. As a PRO, you’ll gain full access to the course, an investment many firms have used to refine their messaging and win higher-value projects.
INCLUDED WITH MASTERPLAN PRO
PRO Whatsapp group
Stay connected throughout the year with direct access to Daniel’s PRO WhatsApp group. Unlike noisy group chats, this is a focused channel for reminders, insights, exclusive invites, and key takeaways delivered straight to your phone. You’ll never miss an important moment, and you’ll stay accountable to actually implementing what you learn. Think of it as a private line for ongoing support and encouragement, helping you keep momentum long after the session ends.
Total Value: £9,945
You’ve already secured your place on the PROFIT workshop series. Now it’s time to decide how far you want to take it.
Start with PROFIT only, or apply now to continue into Masterplan PRO and let’s work together to build your Unforgettable Brand over the next 12 months.
To ensure a high-quality, personal experience, PRO places are strictly limited.
Only three cohorts are opened per year. Once all seats are gone, PRO access will close.
Founder Cohort (NOW OPEN)
Lock in the lowest price in our Founder Cohort and secure the full Architects’ Masterplan PRO experience.
Limited quantity
Only 10 left
Standard Cohort
Outstanding value: apply now to join the waiting list for September’s Architects’ Masterplan PRO cohort.
Join the waiting list
Only 10 places available
Standard Cohort
Outstanding value: apply now to join the waiting list for January’s Architects’ Masterplan PRO cohort.
Join the waiting list
Only 10 places available
Apply now for the current PRO cohort.
* Your PROFIT investment will be credited towards PRO if accepted. Future cohorts may be available later, subject to space.
FAQs
What's the Difference between PROFIT & Masterplan PRO?
PROFIT is a 6-week workshop series focused on helping you identify and close the profit gap in your practice. Masterplan PRO is a 12-month membership that gives you priority access to every workshop series in our full Architects’ Masterplan framework plus immediate access to MOMENTUM, so you can continue building beyond this one programme.
Do I need to join PRO to benefit from PROFIT?
No. PROFIT stands on its own. PRO is simply the next step for architects who want longer-term support and continuity.
What does priority access to every workshop mean?
PRO members benefit from inclusive access to every one of our Architects’ Masterplan workshop series (PROFIT, STRATEGY, CREATIVE & LAUNCH). These workshops are however, limited to 10 places to ensure a high level of quality and personal support.
Before any of our workshops go on sale publicly, PRO members are offered one of the 10 limited seats. That means, if we have 10 PRO members who all want to join the next STRATEGY workshop series for example, it will be immediately sold out, and you would need to wait until the next STRATEGY workshop is made available.
What is Momentum?
Momentum is the immediate community and support environment you step into as a PRO member so you can stay connected, keep moving, and continue implementing after the workshop.
Particularly useful for architects who are looking for support to scale their business.
Can I apply later?
Yes, but this is the most natural point to consider it because you have already committed to PROFIT and are about to begin the work.
At this point, the price you have paid for your PROFIT workshop will be applied against the annual investment to PRO.
This offer will expire at the end of your PROFIT workshop.
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