A little experience in branding helps but the Branding Masterplan’s fill-in-the-blanks platform and step-by-step brand strategy framework is so easy to use that you could potentially add a $5,000+ brand strategy service to your business straight away!

MY JOURNEY TO $50k+

After a year or two in business, I quickly hit a project ceiling. It seemed that I simply couldn’t sell design services for more than $500 until I figured out that I needed to provide my clients more value!

So, I expanded my logo design service to incorporate brand identity design ( naming, color palettes, typography, patterns, logo design, style-guide etc.) but found myself hitting another ceiling, this time about $5,000! Not bad, a lot more than $50 or $500 but these projects weren’t coming in regularly and they came with a whole other set of problems.

Have you ever heard a client say, “Make it pop!” or my favorite, “I’ll know what I want when I see it!“? It only leads to a world of pain as a designer. Without clarity, focus and direction, how do you know how much time you need to schedule, or how do you know how much to charge?

Tired of going around in circles, endlessly tweaking designs and making changes for demanding clients, I often surrendered control, ended up working through nights and lost a whole lot of money in the process. Not good for anyone!

I learned the hard way that in order to get out of ‘revision hell’, I needed a deeper understanding of the clients’ needs, their audience and their competition. I needed to change subjective criticism to objective critique.

Before starting any design project, I increased my initial conversation from a 15min questionnaire to a 2hr consultation but soon got discouraged watching prospects take all of my ‘free’ advice and going elsewhere to hire a cheaper designer.

It was time to dig deeper and discover how to raise the bar.

RAISING THE BAR TO 5-figure projects

Instead of taking instruction from clients (who usually didn’t have a clear vision), I started investing thousands of hours and all the money I had available to develop the a brand strategy framework and interactive platform that would guide clients through the brand-building process.

Over time, my focus shifted from ‘How can I make more money’ to ‘How can I use strategic design to help my clients build an unforgettable brand and highly profitable business.’

Wanting to serve my clients better than they knew how to serve themselves. I wanted my clients to see a 10x return in their investment. This mindset-shift, combined with the Branding Masterplan changed everything!

Branding agencies often charge $10,000+ for brand strategy services before starting the creative aspects.

Within my own agency, I implement this very same process with every prospective client. The Branding Masterplan starts with a series of brand strategy workshops and then automatically produces a 30 page + creative brief that contains a proposed list of actions the client should take next. This may includes creating a new brand identity, building a new website etc.

Despite giving our brand strategy clients the option to use their in-house designers or to hire a design team of their choice, they almost always choose to employ my agency for their creative services … often resulting in 5-figure contracts.

The Branding Masterplan has become a vital step in my creative process. I never start a new brand identity, website or creative marketing project without the Branding Masterplan.

My hope is that you too will harness the extraordinary value of the Branding Masterplan to build many brands, help many clients reach their goals and ultimately experience massive revenue increases with ceiling-busting projects!