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LIVE VIRTUAL EVENT: Fri, 21st Nov | 10am (GMT)
LIVE EVENT: Fri, 21st Nov | 10am (GMT)
Master Your Pricing in 2 Hours: Unlock Higher Fees and Close Your Profit Gap
Exclusive live training for Chartered Architects ready to escape the tender trap and charge what they’re worth.
*Limited to 100. Tickets are first come, first serve.
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What You’re Going To Learn
A Comprehensive Look at What You’ll Experience in the 2-Hour Masterclass
Pricing Clarity
- Discover the baseline calculation every architect should use before quoting.
- Learn how “competitive pricing” kills profitability.
- Identify the leaks that quietly drain profit from busy practices.
- Replace guesswork with a clear pricing framework.
Value Mindset
- Confidently communicate your value so clients stop questioning your fees.
- Prevent scope creep and unpaid extras.
- Position fees as investment, not cost.
- Raise prices without fear of losing work.
15+ Tactics
- Over 15 proven pricing tactics you can adapt to maximise value in any project.
- Raise fees strategically without adding staff or spend.
- Learn from real, profitable case studies.
- Take away live tools you can apply instantly.
The Event Details
Where
This is a fully virtual 2-hour event so you can access it from anywhere in the world.
When
Friday, November 21st, starting at 10am GMT and will go roughly 2 hours.
WHO
This event has been designed specifically for chartered architects.
Why You Should Attend
You are working harder than ever, yet profits remain flat, fees stay frozen, and scope creep is eating into your margins. This masterclass gives you the tools to change that trajectory in just 2 hours.
With this masterclass
- You’ll know your baseline fees to remain profitable.
- You’ll gain confidence to raise prices without fear of losing clients.
- You’ll have strategies to immediately maximise value, increase profits and gain more time back.
without this masterclass
- You’ll risk fees remaining static year after year.
- Scope creep & unpaid revisions keep draining profits.
- You’ll stay stuck in the tender trap, competing on price and winning low value, less enjoyable work.
What Attendees Are Saying
Don’t just take it from us, just look at the results previous attendees achieved after this one masterclass.
£200k increase on a single project!
“I had no real strategy and had been winging it for years. This workshop helped me figure out what makes us different and how to better articulate our value.
Since then, I’ve changed how I pitch and price my services. I was about to send a £50k proposal, but after applying what I’d learned, the client agreed to a deal worth five times that, without me needing to hire anyone new.
I just wish I’d started sooner!“
Phil Croucher
“An extremely positive experience”
“Working with Daniel is an extremely positive experience – he is a skilled communicator with critical insight whilst always remaining positive. He is fascinated by businesses and how they work, is enthusiastic beyond belief and patient.
I look forward to the positive effect the process will undoubtedly have on my practice going forward.“
Robert Lisle, Ynys Architecture
“An extremely positive experience”
“Working with Daniel is an extremely positive experience – he is a skilled communicator with critical insight whilst always remaining positive. He is fascinated by businesses and how they work, is enthusiastic beyond belief and patient.
I look forward to the positive effect the process will undoubtedly have on my practice going forward.“
Robert Lisle, Ynys Architecture
“Much needed clarity”
“I needed to get my pricing right.
Master your Pricing’s easy-to-follow approach gave me ample time to review, understand the bigger picture and to leave the course with some practical tools to make confident changes.
Not only do I have new prices lined up but also I now have a brand new subscription offer launching as a direct result of this course.
I highly recommend this masterclass! Thank you Daniel for taking the stress out of pricing, offering some much needed clarity and enabling me to have a more rounded offering for my customers.”
Nicola Dickenson
“I’m no longer undercharging!”
“Informative with so much content in such a short space of time.
We learnt so many strategies which got us thinking outside of our comfort zone and it was good to interact with others in the group too.
It was helpful for me. togo back to basics and think about pricing options including the pricing calculation formula to calculate our correct minimum hourly rate.
Thanks Daniel, I’m no longer undercharging!
A great workshop and one I’d highly recommend to any and every business owner to re-evaluate their current business income stream and to see if it could be improved.”
Lucy Howe
“I’m no longer undercharging!”
“Informative with so much content in such a short space of time.
We learnt so many strategies which got us thinking outside of our comfort zone and it was good to interact with others in the group too.
It was helpful for me. togo back to basics and think about pricing options including the pricing calculation formula to calculate our correct minimum hourly rate.
Thanks Daniel, I’m no longer undercharging!
A great workshop and one I’d highly recommend to any and every business owner to re-evaluate their current business income stream and to see if it could be improved.”
Lucy Howe
Meet Your Host:
Daniel Patterson
A former award-winning RIBA Part 1 who now helps chartered architects close their Profit Gap and build more profitable practices.
As founder of Masterplan.pro and branding agency Highly, Daniel has delivered CPD training with the RIBA and RSAW, guiding professionals to communicate their value, raise their fees, and stop competing on price.
Over nearly two decades, he’s helped businesses across industries win seven-figure contracts, turn £50k proposals into £250k projects, double revenues in months, and sell out products in minutes. Today, he brings the same proven strategies to architecture, starting with the biggest profit lever of all: pricing.
Join Daniel live for this 2-hour masterclass and learn how to charge what you’re worth with confidence.
*Limited to 100. Tickets are first come, first serve.
🎉
3 x Attendee Bonuses*
*Join the Masterplan Newsletter when you sign up for these bonuses.
BONUS 1.
The Profit Fit Checklist
Have you ever won a project, only to realise later that the client drained more time and energy than the fee was worth?
The Profit Fit Checklist is a one-page tool that helps chartered architects assess whether a prospective client or project is truly worth taking on. Using a simple green, amber, red scoring system, it highlights early warning signs so you can spot risks before signing contracts.
BONUS 2.
24-hr replay access
As a free ticket holder, you’ll receive access to the Master Your Pricing replay for 24 hours after the live event. It’s the perfect chance to review notes or catch up if your schedule changes at the last minute.
<<< VIP ticket holders get lifetime access to the replay >>>
BONUS 3.
Private Whatsapp group
By joining our private WhatsApp broadcast group, you’ll receive direct reminders before the masterclass, as well as a short summary of key insights after the session. No group chat noise, just concise updates to help you stay on track.
IMPORTANT
FRI 21ST NOVEMBER, 2025
10AM – 12PM (GMT)
Reserve Below to Save Your FREE Ticket.
You’ll get the links to the event by email as well as your 3 bonuses after subscribing to the Masterplan newsletter.
*Limited to 100. Tickets are first come, first serve.
Please check your email inbox (& junk folder) for confirmation of your registration.
FAQs
Who is this Masterclass for?
This session is designed exclusively for chartered architects, principals and senior leaders of architecture practices. If you feel overworked but underpaid, are tired of competing on price, or want to confidently raise your fees, this masterclass is for you.
What if I can’t attend live?
Is this just theory, or will I get practical tools?
Will this help if most of my work comes through tenders?
Yes. While this masterclass doesn’t teach tendering strategies (we don’t encourage racing to the bottom), it does show you how to set profitable fees, protect margins, and confidently position yourself to win work on value, not price.
What if I’ve already raised my prices before?
How is this different from other CPD or business seminars?
*Limited to 100. Tickets are first come, first serve.
Enter your details to reserve your spot
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