FREE TRAINING
How to build an architecture brand that stands out without spending a fortune!
Discover how to attract ideal clients, command premium fees, and scale your practice – without having to compete for frameworks.
In this 2 hour masterclass, I reveal the exact strategy I have used for over a decade to help build 7-figure practices (just like yours) from scratch.
3 Simple Steps to Create an Unforgettable Brand®
Why do so many people have undivided loyalty and affection for particular architects? How are some firms able to charge 10x more for their services and build a waiting list?
Great branding doesn’t just mean looking good and boosting profits. It also means increased memorability & recognition – attracting more of your dream clients and adding significant value to your firm so you can earn more and work less.
Unforgettable Brands don’t just happen by accident. They are carefully planned.
These are the 3 lessons you didn’t learn in architecture school!
🔓 Access the Free Training Now
What you’ll learn in this powerful 120-minute session:
✅ How to position your firm as the lowest risk, most desirable choice for your dream clients
✅ Why emotional connection beats credentials in high-value project decisions
✅ The neuroscience behind how clients actually make buying decisions—and how to influence them
✅ How top firms build authority and become category leaders (without shouting louder)
✅ The “Brand DNA” method for standing out and scaling impact
✅ Real-world examples from Zaha Hadid, Norman Foster, and other icons of distinctiveness
Who this is for
This is not just another marketing talk.
It’s for principals, directors, & founders of small to mid-sized architecture firms who:
• Want to stop competing on price
• Are tired of vague marketing strategies
• Are ready to lead their brand with clarity and purpose
• Need a proven framework to build authority, attract right-fit clients, and scale impact
Delivered by an expert in brand strategy for architects
This training is hosted by Daniel Patterson, founder of branding agency, Highly and strategy consultancy, Masterplan.
Daniel is a leading brand consultant with over a decade of experience helping brands across the UK and beyond win better work, clarify their positioning, align their leadership, and scale with purpose.
Uniquely positioned to serve architects, Daniel’s RIBA-trained background in Architecture enables him to bridge the gap between architecture and business.
Daniel is a trusted CPD deliverer to RIBA in Wales (RSAW).
What past attendees are saying
“A game-changer!
Daniel’s insights were not only practical but tailored perfectly to the challenges we face in the
architectural field.
His approach blended strategic thinking with real-world application, making complex ideas feel actionable and inspiring. I left with a clear roadmap, renewed confidence, and several ideas
I’ve already started implementing.
Daniel’s passion and deep understanding of both architecture and business shone through the session. This seminar truly exceeded my expectations—an invaluable experience for any architect looking to grow their practice and stand out in a competitive market.”
Dennis Hellyar, Principal Architect, for Dennis Hellyar Architects
“Insightful, pertinent advice tailored for Architects – perfect for a new practice like ours.”
Simon Crockford, Principal Architect at Studio HEC
“It has provided me with a fresh pair of eyes and ways to look objectively at my business, where it sits in the marketplace and how I can best present it to potential clients.
An extremely positive experience with a skilled communicator with critical insight.”
Robert Lisle, Director, Ynys Architecture
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